A team of Samford journalism and mass communication students has won the 2019 Social Media Challenge of The United Way of Central Alabama (UWCA).
Fifteen students in professor Nia Johnson’s Social Media Practices Class created Samford Way, a nine-week social media campaign to show United Way’s impact on the community. The students divided responsibility for campaign management, content writing, graphic design, video production, and scheduling and analytics to develop more than 1,000 followers across the Facebook, Twitter and Instagram social media platforms, and more than 120,000 engagements with their posts.
The Telegraph ad agency judged entries from Samford and three other local universities before selecting the Samford team.
Johnson said that in addition to a prize of $2,500, the students were honored to present their campaign at the UWCA annual luncheon, which included approximately 200 top business leaders from across the region.
