Mission

Vision

Strategic Goals

• Challenge our students with a quality, global, and relevant curriculum supported by innovative pedagogies;
• Engage in meaningful scholarship, including theoretical, applied, and pedagogical inquiries;
• Offer our considerable human and knowledge resources to both internal and external constituents;
• Act within a Christian culture, committed to cultivating a diversity of ideas, experiences, and perspectives while promoting social and corporate responsibility among our stakeholders.

Core Values

• We affirm Samford University's purpose and mission as our own in the development of business leaders.
• We believe that our Christian perspectives and commitments should permeate and integrate all of our organizational goals and activities.
• We consider learning to be an activity that never ceases, and that the life of the mind is a faithful and noble pursuit.
• We believe that service within organizations is a vocation in the sense that it is a calling that should be treated with great importance and utmost respect.
• We believe in the pursuit of excellence in all dimensions and activities.
• We value the creation of timely, relevant, participatory, and experiential learning environments that develop well-trained persons who add value and achieve fulfilling roles within their organizations, communities, and the global environment.
• We value research and scholarship that develops core competencies, serves society, and equips people and organizations to cope with change and meet challenges.
• We are blessed with and compelled by our tremendous resources to serve our community.
• We respect and value unique and diverse experiences and perspectives contributed by individuals learning and working in a collegial environment.
• We demand ethical behavior, integrity, caring concern, and stewardship from ourselves, our constituents, and the organizations we serve.