Making Sports Safer: Samford Work Advances Student-Athlete Wellness
Since its inception in 2017, Samford University’s Center for Sports Analytics has focused on research in the areas of sports business analytics, performance analytics, and human performance analytics. Now, with the increasing concern about sports related injuries and mental health, experts in the center are adding a new focus to the work of the center to help make sports safer for student-athletes.
Combating Sports-Related Human Trafficking: Samford Students Offer Expert Consultation to Key Sports Organization
Whether you know it as ‘soccer’ or ‘football,’ the ‘beautiful game’ is so called because of its ability to bring diverse people groups together. But among all the beauty of the world’s game, there exists an ugly, dark side. Every year thousands of children, primarily from African countries, are recruited by unlicensed scouts and agents and promised the opportunity to travel to Europe to play for major soccer clubs. Families often leverage everything they own to help their sons pursue soccer stardom. However, most of these teenagers don’t make it onto a top professional team, leaving them to fend for themselves in a foreign country with little to no money.
Samford’s Center for Sports Analytics Named a Top 10 Team for Data and Analytics by International OnCon Awards
OnCon, a prestigious global summit of the world’s top executives, awards individuals and teams for their exceptional contributions in business thought leadership. The recipients of these awards are determined through close scrutiny and evaluation by both the business community and organizational experts, resulting in the acknowledgment of some of the most remarkable talents and teams on a global scale.
Coaches, Athletes Credit Historic Athletic Seasons to Project SAMson
Several of Samford’s athletic teams enjoyed their best seasons in university history, and much of that success is due to the impact of Project SAMson.
Los Angeles Dodgers Foundation Utilizes Samford Students to Analyze Charitable Marketing Campaign
Over the past year, a group of Samford University sports marketing and analytics students conducted research analyzing a recent charitable marketing campaign for the LA Dodgers Foundation.
Streitmatter’s Personal Childhood Experience Leads Him to Samford for Sports Data Programs
After a neurological disorder temporarily halted his playing days as a child, Samford junior Austin Streitmatter's love for sports grew and his passion for the support side of sports evolved, bringing him to Samford where he is enrolled in the sports data programs.
Women in Sports Study Publicized by International Media Outlet Sports Business Journal
Samford’s Center for Sports Analytics, in partnership with Tigris Sponsorship & Marketing, has completed a study that takes a holistic look at the collective and individual reasons that sports fans may or may not watch women’s sports and aims to provide pathways for improvement. In August 2021, the study was publicized by the Sports Business Journal.
Samford Hosts Tip-Off Lunch to Welcome Birmingham Squadron to Community
On Monday, Aug. 2, Samford University’s Brock School of Business and Center for Sports Analytics hosted a lunch event welcoming the NBA G League’s Birmingham Squadron to the Birmingham community.
Brock School of Business Junior Shares Real-World Experience Through an Internship Combining Data Analytics and Sports
Jerrod Abee, a junior from Gainesville, Georgia, is studying economics with concentrations in sports marketing and data analytics. In addition to his studies, he is an intern in Samford’s Center for Sports Analytics. Here he discusses his experience working with the Samford football team as a part of his internship and how it has helped enhance his knowledge of the intersection of data and sports.
Study by Samford University Center for Sports Analytics Finds that Lack of Crowds Helped Visiting Teams this Season
Findings from a recent study by the Samford University Center for Sports Analytics illustrate the truth behind the “home-court advantage.”
Samford’s Center for Sports Analytics Garners International Attention
The work of Samford's Center for Sports Analytics has recently been highlighted in numerous national and international media, expanding opportunities for Samford students.
New Sports Business Concentration to Change the Game for Samford M.B.A. Students
As the popularity of the business of sports grows each day, the need to fill jobs in the industry is also peaking. To fill this need, and to provide a new option for students to diversify their professional portfolio, Samford’s Brock School of Business has added a sports business concentration to its M.B.A. program. This new graduate program is well-equipped to change the game for Samford students as they prepare for successful careers in the sports business industry.
Chick-fil-A Taps Sports Marketing Students for Multimillion-Dollar Sponsorship Analysis Project
Three Samford seniors recently completed a semester-long capstone research project analyzing the return on investment of Chick-fil-A’s three-year, multimillion-dollar sponsorship with two Alabama universities. The students sought out to better understand the effectiveness of a partnership Chick-fil-A has with the athletic departments from The University of Alabama and Auburn University for the “Road to the Iron Bowl” marketing campaign.
Sports Marketing Students Pitch Fan Engagement Strategy to the NBA in New York City
The sports marketing program at Samford’s Brock School of Business made a national impression on the world of sports as a team of seniors recently returned from New York City, where they pitched their strategic marketing plan aimed at increasing fan engagement within the millennial generation to Jason Kaufman, vice president, market research and analytics, for the National Basketball Association.
